![]() You can listen to the entire episode here, or subscribe on iTunes, Stitcher, or Google Play. Here are her 3 rules for building a community that can scale, drawn from our conversation on Masters of Scale. I wanted to talk to Caterina about this, because she played a key role in shaping so many iconic companies that set the standard for what an online community could be, including Flickr (as a co-founder) and Etsy and Kickstarter (as an angel investor and board member). That’s why I believe every founder of an online community has a responsibility to shape the culture from day one - because the tone you set is the tone you’re gonna keep. As she likes to say: You are the framer, the giver of laws, the establisher of norms - and the way you lead your first generation of users will shape how they lead the next generation and the next. And many of them are thriving, because their founders recognize, as Caterina does, that what you’re creating is a civilization. Go back to the founding principles.Īnd this doesn’t apply only to what we call “social media.” There are many communities online: Marketplaces, crowd-funding platforms, content sites. ![]() To fix them, she says, you almost have to start over. What she sees in social media today is a corruption of the online communities she hoped to see blossoming across the web. But Caterina doesn’t want any credit at all. Now, I know a lot of founders who would love to take credit for social media. And so, that is the spirit under which Flickr had been conceived.” They were known to each other, and they were being part of the community. The people there were not marketing they were having conversations. You can sell column inches, you can sell broadcast hours, you can advertise against it. The reason they started calling it social media is because you can sell media. It’s actually astonishing how many conventions of social media were begat by Flickr.Īnd when Caterina Fake, co-founder of Flickr, looks back through that long series of begats and beholds her creation, what does she say? “These products have come to be called ‘social media,’ but that’s not what Flickr was. Photo sharing begat the idea of “followers.” Followers begat activity feeds. Back in 2004-which is basically biblical times in Silicon Valley-Flickr was home to a tiny tribe of people who started sharing their photos online.
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